Released on = July 18, 2007, 2:11 am

Press Release Author = Paragon Print and Packaging

Industry = Food & Beverage

Press Release Summary = Copy Expansion Labelling is the category name for all label
systems designed to expand a product\'s copy space.

We live in an age where all consumer destined products must carry increasing amounts
of mandatory information. This means that copy space is rapidly diminishing as
product labels are filled with regulatory, multilingual, instructional and
promotional copy.


Press Release Body = Copy Expansion Labelling is the category name for all label
systems designed to expand a product\'s copy space.

We live in an age where all consumer destined products must carry increasing amounts
of mandatory information. This means that copy space is rapidly diminishing as
product labels are filled with regulatory, multilingual, instructional and
promotional copy.

Often, important sales information will be left off the product description because
it was displaced by required \"legal\" copy. Does any other industry have such a
restriction on sales space due to legal requirements?

By expanding copy space, food packaging buyers gain the freedom to tell their
customers \"all the good stuff\" while leaving enough space for government required
copy.

The most popular copy expansion label produced at Paragon Print and Packaging most
popular is known as the Booklet Label.

This comprises of a booklet or pamphlet that is married to a pressure sensitive
label. This means it can be glued, laminated or laminated and glued.

There are many other names for Booklet Label, such as a Foldout Label, Extended
Content Label, Expanded Content Label, Expanded Label, \"ECL\", Multi-Panel Label,
Multi-ply Label, Label with Pages, and Multi-Page Label to name a few. It is easy to
be confused by all the terms, but essentially they all mean the same thing.

With the new labelling legislation putting more emphasis on consumer information,
product labelling is not working as hard to \"sell\" products as it is to meet legal
requirements. This is not the best way to be promoting the sales of products.

In 2007 this situation will increase and the simplest way to comply without
diminishing product impact or incurring costly packaging design changes is by the
use of copy expansion labels which are produced by Paragon Print and Packaging.

Paragon can supply all types of expansion labelling products and can handle all
requirements from conception to completion.

Food packaging, food printing, Copy Expansion Labelling, food print and packaging,
food packaging legislation,


Web Site = http://www.paragonprintandpackaging.com

Contact Details = Head Office
Paragon Labels
Enterprise Way
Spalding
Lincolnshire
PE11 3YR

Tel +44 (0) 1775 71 22 33
Fax +44 (0) 1775 75 02 27